DISPLAY CONSULTING

Expert Witness Work

Dr. Silzars has served as an expert witness and has experience with videotaped depositions and courtroom testimony.

His extensive experience in displays, semiconductors, and electronic packaging are often valuable in the assessment of patent infringement and related technical issues.

His broad knowledge and historical perspective, based on active participation and experience with the patent process, make him a credible witness.

As an independent consultant, he is able to provide his testimony from a position of neutrality.

He is considered to have good written and verbal skills.

References from prior expert witness work are available on request.

Advice from an Expert
Are Lawyers Picking the Wrong Experts?
by Robert Ambrogi - Editor
BullsEye Newsletter: January 2006
In choosing an expert in patent litigation, the lawyer's gut instinct is often as important as the expert's scientific savvy. Unfortunately, lawyers may get it wrong on both counts if they are unsure of what qualifications to look for at the outset.

Any trial lawyer, veteran or novice, can tell you that an expert's bona fides are critical to consider. But an inexperienced lawyer can sometimes be disoriented by the glow of a stellar resume and set off down the wrong path.

"What makes a good expert is good pedigree," says Aris K. Silzars, an expert and consultant in display technology. "The expert needs to have something that clearly identifies him as a serious representative of the industry or the field."
Silzars, however, has seen cases where the expert has outstanding credentials, but in the wrong field. "I've seen experts brought in who had tremendous pedigrees but in the wrong area. They didn't know what they were talking about. It was easy to embarrass them in depositions."

As an example, Silzars recalls a case he worked on that involved a liquid crystal display panel. The opposing side retained an expert who was an eminent professor at a major university, widely regarded as brilliant in his field. His field, however, was computer design, not displays.

Silzars helped his attorneys prepare to question the expert at his deposition about the fundamental workings of LCD panels. The expert stumbled, Silzars says. "Here was a guy who, in his own field, was one of the preeminent lights, but he was out of his element."
Ability to Teach

A research engineer and manager since 1969 who became an independent expert in 1994, Silzars has come to believe that pedigree is only half of what makes a good expert. The other half, he says, is the ability to teach.
"Having a pedigree is important, but an expert must also have the ability to reduce complex concepts to normal language," Silzars says. "An expert needs to be able to convey and clarify ideas so that judges, attorneys and jurors can all say, 'OK, now I get it.'"

This is a key skill that is distinct from an expert's technical qualifications, he believes. "Many of my colleagues can carry on a wonderful technical conversation, but they are stymied when they try to convey these technical concepts to others."

How does an expert develop this skill? "You either have it or you don't," Silzars suggests. "It's a difficult thing to learn."

Silzars advises lawyers to look for experts who are as sensitive to the "people side" of an industry as they are to the technology side. "Most people who go into highly technical fields may not have as strong an interest in the people side." He recommends looking for experts who are interested not only in the technology, but in how that technology moves from the drawing board into a successful product.

Along with the ability to teach, an expert must also convey an image of sincerity and honesty, Silzars says. Highly trained experts sometimes come across as snobbish, even though they may not mean to, he notes. "You want to come across as forthright, you want a certain warmth."

Involve the Expert
While selecting the right expert is important, so is how a lawyer uses that expert, Silzars has learned.

He encourages his clients to make him an active participant in a case and he strives to keep his rates low so clients will not be reluctant to use him. He believes he is most useful in a case when he spends time reviewing prior art, helping to prepare positions and strategy, and attending depositions of other experts.

"I encourage my clients to have me sit in on depositions. It is amazing how much honesty that brings to the process. I can be helpful to my clients in critical times."
As much as Silzars hopes to help lawyers in deposing other experts, he expects them to help him when his turn comes to take the deposition hot seat.
Lawyers need to remember that, for engineers and scientists, a deposition is an alien world, he says. "It is a world of nuances, of being careful you don't get tripped up."

Of course, it is important for the lawyer to prepare the expert in advance, but also important is how the attorney supports the expert during the deposition. There are subtle ways the lawyer can either support the expert or throw him entirely off track.

The attorney will get the best out of his expert if he has the skill to provide positive guidance. "The more the attorney can do to guide the expert in a positive way, the better the result will be."

No matter what happens, Silzars cautions, the lawyer should not tell the expert he is doing a bad job, because the expert will only become self-conscious and worried and do even worse.

Think of yourself as a coach, Silzars advises lawyers. A coach cannot teach a player the skills of the game in the middle of a match, but he can help bring the best out of the player. "This is coaching junior soccer. Experts are out of their element."

For Silzars, the best attorneys to work with are the ones who are the most thorough. They make his life harder, he concedes, but the outcome makes the effort worthwhile. "When it's all done at the end of the day, you've left nothing to chance, nothing uncovered. Everything has been talked through and through."
Along with that thoroughness comes the ability of the lawyer to anticipate what may happen and decide in advance on a course of action.

The more Silzars is able to work with an attorney in preparing a case, and the more thorough that attorney in developing a game plan, the better the outcome overall, he believes.

Still, Silzars says, his ultimate role remains simple. "I believe that my position as an expert is never to allow a fundamental technical error to guide us to a false conclusion."

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